I’m a freelance UX-designer and..

I’m a positive minded freelance UX/UI designer with 8+ years experience making users happy & achieving their goals. From the north but most often physically based in Gothenburg, Sweden or sometimes the sunny & windy southern tip of Tarifa, Spain.

With master studies in Interaction Design at Chalmers University in Gothenburg,  as well as completed design courses at Central Saint Martins in my backpack I’ve worked assignments for wellknown companies & agencies such as AKQA, Knowit & Volvo Cars, as well as numerous startups within e-commerce, childcare, fintech and marine & climate tech.  

Life is all about balance if you ask me, that’s how you allow your brain to be creative and come up with the best ideas & solutions. When I’m logging off I’m a keen runner, both along forest trails & road. While quite a chunk of my free time is spent hiking in nature I also have a passion for cooking and wine. Last year (2023) I’ve both completed the WSET Level 3 in Wines as well as held my own popup food and wine bar in Gothenburg, el tren vino!

Contact me on frida [at] uxfrida.com
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