I’m a senior UX-designer &..

I’m a positive minded freelance UX/UI designer with 10+ years of experience making users happy & achieving their goals. While working remotely, I’m usually physically based in the forests of Västerbotten in northern Sweden or the sunny & windy southern tip of Tarifa, Spain.

With master studies in Interaction Design at Chalmers University in Gothenburg,  as well as completed design courses at Central Saint Martins in my backpack I’ve worked assignments for wellknown companies & agencies such as AKQA, Knowit & Volvo Cars, as well as numerous startups within e-commerce, childcare, fintech and marine & climate tech.  

Life is all about balance if you ask me, that’s how you allow your brain to be creative and come up with the best ideas & solutions. Sustainability and nature are key for me, and when I’m logging off I’m a keen runner, both along forest trails & road. Me and my partner have recently relocated to our own forest farm,  where quite a chunk of my free time is spent hiking in nature balanced with a passion for plantbased cooking and hand crafted wine. I’ve completed the WSET Level 3 in Wines as well as held my own popup food and wine bar in Gothenburg; el tren vino – now creating a sustainable food and drinks venue in my forest!

Contact me on frida [at] uxfrida.com