The Product Experiments Team
While at AKQA I was handpicked to be responsible of UX in a product team set to lead the digital transformation at Volvo Cars.
Our team’s purpose was to involve current Volvo Car product teams and inspire and teach them to work more agile in shorter experiment sprints.
Common during these experiments was running design sprints, iterative user testing, A/B testing, cross functional workshops as well as exercises to find the perfect agile way for each team to function as smoothly and efficient as possible.
In the examples here we were working on a tool to help potential car buyers to easily compare and choose the model that suit their needs best.
You might think the cars look slightly different, but how do you know which one offers the features you require without spending tons of time reading data sheets and brochures?!
