Visualizing value

Visualizing value with Alfa Laval

Together with the Stockholm-based company Alpaxa I’ve designed several apps with the purpose of demostrating return of investment calculations in a user friendly way.

Alpaxa’s clients are large international companies such as Alfa Laval and Munters, that are manufacturing and selling heating, climate, separation and fluid handling systems. Those things are large investments and that is where we (me and Alpaxa) come in to help with the right sales tools.

In the example screens here is a self service app available on Alfa Laval’s PureBallast home page. It is very much a lead gen tool to capture potential buyers in the early states of their purchasing process. It is meant to inform and teach the buyer about the importance of a well performing ballast water treatment system and why their product measures up to the high quality standards in the industry.

When: 2019-2020
Who: Alpaxa AB for Alfa Laval
What: UX &UI for browser app