Visualising the value of electric cranes at Hiab

What we did..

In collaboration with Alpaxa AB this is one of several browser based sales applications we’ve created. This one aims to help the sales team to easily visualise the pros of going electric when it comes to purchasing new lifting cranes. After selecting a few of the clients preferences different alternatives are weighted and shown plus the ROI and TCO are presented. I’ve been responsible for creating and iterating the UX & UI parts together with the Alpaxa team as well as their clients engineering and sales teams. 

Project date: 2023
Client: Alpaxa & Hiab
What: UX, UI, visual designs

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About UXFrida

I’m a positive minded freelance UX/UI designer with 8+ years experience making users happy & achieving their goals. From the north but most often physically based in Gothenburg, Sweden or sometimes the sunny & windy southern tip of Tarifa, Spain.
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