I’m a Senior UX- designer devoted to delivering smooth experiences.

What I’m all about:

With experience of working both larger and smaller companies and teams, start ups as well as scaleups I’ve gained more than 8 years of experience in solving complex user problems and delivered a better experience for my users as well as solid and quick value to my employer or client. 

I’m all about biting into a challenge, owning it from A to Z, always with the user’s best interest in focus. 

A FEW PREVIOUS PARTNERS

My way of working

UX from a to z

I’m used to solving problems from the beginning to the end and back.  I’ll take ownership from the initial reasearch and throughout the whole design process ensuring quality and value. 

Cross functional & agile

I’m used to working with other talented peers in highly collaborative and agile environments, this is how we thrive according to me! Wether it be devs, testers, Customer Excellence or the sales department. Everyone contibutes value in my UX book!

PROTOTYPE & TEST

Do it well and do it often! Working in an iterative way is key. 

PRIORITIZATION

There might be a lot to do and so little time.. I’m used to working high and low, being able to prioritize what to do now, maybe later or not at all.

DESIGN SYSTEM

A functioning Design System is the foundation of a well performing team. I’ve helped design these as well as implemented and maintained them in several projects.  

UX CULTURE

Working in several UX-teams; smaller, larger, new, established ones – I’ve learned the value to build a solid feedback and collaborative culture together. We’re a team – after all!

Client cases

Below is a sample selection of my previous work creating end to end solutions within both B2B and B2C. I’ll be happy to walk you though my journeys in more detail!
Scaling up at fintech Zimper
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Experimenting at Volvo Cars
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Creating an AI-powered matching platform at myTamarin
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Please note I’m using this site for my current freelance work, which is why it is mainly designed for that purpose. But as my long term goal is to find a company to join, that shares my values, I’m hijacking myself to co-host a sort of job application landing page here on uxfrida.com/seniorUX . Sorry for any confusion. I’m all all ears to tell you more about myself and my experience!

About UXFrida

I’m a positive minded Senior UX/UI designer with 8+ years experience making users happy & achieving their goals. From the north but most often physically based in Gothenburg, Sweden or sometimes the sunny & windy southern tip of Tarifa, Spain.
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